5 Reasons Your Business Should Be Using Digital Signage
Digital signage is becoming commonplace in big business. It's become a more and more common sight in shopping centres and retail outlets, but sometimes the benefits are not immediately obvious. We're going to outline some of the reasons digital signage is becoming more popular amongst small and medium businesses.
Reduced Cost
The falling prices of screens and Digital Signage hardware (like our players) mean that it can be more cost effective than printing traditional advertising. Especially if you find yourself regularly updating signage and
Instant Updates
One of the great advantages digital signage has over traditional print advertising is that updates can be made quickly and easily, meaning your message can always be up-to-date.
Need to pull a promotion early? Easy. Or maybe you need to ensure your promotion ends at exactly 3pm on Friday at 6 different locations? - Simple!
Targeted Content
Target your audience better with content scheduling and dynamic content. For example, you can display different content based on weather conditions, stock levels, price or even customer trends.
Aligned Strategies
Stop compromising your in-store marketing strategy. Align your content with what your users are seeing online for a seamless end to end experience. Use the same content for both, and forget the limitations of print media!
Better Engagement
Digital Signage is a better way for you to make sure your marketing materials stand out amongst a sea of media. Digital signage has been proven time and time again to be a far more engaging and effective way to reach your customers.
A 2010 Neilson study found that 44% of customers said that digital signage would “influence them to buy the advertised product instead of one they planned to buy”.
If you’re looking for an affordable and flexible way to get your message out there, digital signage is the answer. With a fraction of the cost of print media, you can reach more people with more impactful messages that are updated in real-time and better engage your audience.. Ready to make the switch? Get in touch today and let us show you how easy it is to revolutionize your signage strategy.
